20+ Best Black-Owned Brands in Fashion & Beauty

20+ Best Black-Owned Brands in Fashion & Beauty

Posted on Jan 17 2024 Posted in  Merchant Spotlight, Fashion, Beauty
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Black woman looking at mirror and using a makeup applicator

In part three of our Black-Owned Business series, fashion and beauty take center stage. There are brands you may already be familiar with, and brands you’ll be introduced to for the first time. Each one has a unique backstory that’ll inspire how and where you shop—and maybe even what you do with your own career dreams.  

If there’s any you fall in love with, be sure to shop them online through TopCashback. We’ll help you earn some money back on every order.



Briogeo Don't Despair, Repair! deep conditioning mask

Imagine always having a good (and clean) hair day. Founder Nancy Twine is making Briogeo a household name with its CLEAN ingredients that include a proprietary blend of potent natural oils, vitamins and antioxidants instead of superficial ingredients like sulfates, silicones and parabens. Find the products that best suit your hair needs and nab 3.03% cash back.

Scotch Porter

Scotch Porter Beard Care Collection

When Scotch Porter CEO Calvin Quallis was a barbershop owner, he listened to his clients’ grooming needs and set off to invent non-toxic haircare products that would successfully treat dry, brittle and thin hair. Thus, his brand was born. Snag 5.05% cash back on Scotch Porter’s illustrious beard and hair collections, and any skincare and fragrance purchases.

Carol’s Daughter

Carol's Daughter Born to Repair nourishing shampoo

Carol’s Daughter caught the attention of Oprah Winfrey back in 2002, when founder Lisa Price appeared on the talk show host’s daytime program. Since then, Carol’s Daughter has partnered with HSN, Target and L’Oreal to bring customers only inclusive hair and body products, made with love. Explore them all online at CarolsDaughter.com and get 8.08% cash back with every order.

LYS Beauty

LYS Beauty Triple Fix Under Eye Concealer

Tisha Thompson founded LYS Beauty with a clear mission in mind: to “diversify the clean beauty industry.” And now, her label is the first Black-owned Clean Color Cosmetics brand at Sephora. Revel in LYS Beauty’s clean formulas for all complexions and land 10.1% cash back.

Fenty Beauty

Fenty Beauty Body Sauce Body Luminizing Tint

This powerhouse belongs to music, fashion and beauty icon, Robyn Rihanna Fenty AKA Rihanna. Shop Fenty Beauty’s popular sellers like the Pro Filt’r Soft Matte Longwear Foundation (that comes in 50+ shades!), Body Sauce Body Luminizing Tint, Gloss Bomb Universal Lip Luminizer and more. So, get going (and glowing) and start shopping — we’re offering 8% cash back.

Pat McGrath Labs

Pat McGrath MatteTrance Lipstick

Known for her legendary runway looks and expertise, makeup artist Pat McGrath conceived her own line of cosmetics known as Pat McGrath Labs. Whether it’s the Mothership VIII: Divine Rose II palette or MatteTrance™ Lipstick, Pat McGrath Labs’ striking products bring everyone’s glam dreams to life. Shop today and earn  cash back.

Pattern Beauty

Pattern Beauty Curly Leave-in Conditioner

Award-winning actress Tracee Ellis Ross knows a thing or two about the importance of embracing and maintaining healthy Black hair. With Pattern Beauty, she supports “the curliest, coiliest and tightest of hair textures.” Stock up on hydrating shampoos, styling creams, detangling formulas and other must-haves, all while pocketing 8.08% cash back.

OUI the People

Oui the People Body Serum

OUI the People founder Karen Young isn’t a fan of the impossible standards that other beauty brands put on women. Instead of striving to look “flawless” or “perfect,” women should feel good in the skin they’re already in. OUI the People helps to do just that, by producing effective shaving gels and razors, body serums, body balms and more skin-loving products. It’s also partnering with us to ensure you earn 8.08% cash back on your purchases.

MIELLE Organics

MIELLE Organics Rosemary Mint Hair Strengthening Oil

Celebrating 10 years in 2024, MIELLE Organics is CEO Monique Rodriguez’s brainchild. She garnered considerable attention for her healthy haircare regimen on social media, then decided to bottle it and sell it in stores. MIELLE is now beloved worldwide for its all-natural ingredients, which range from babassu oil and mint to avocado and honey. Take care of your hair needs today and score 5.05% cash back.


BeautyStat Universal C Skin Refiner

Before it became a full-fledged skincare brand, BeautyStat was just a blog run by an experienced cosmetic chemist who wanted to answer consumer questions about ingredients and formulas.

But Rob Robinson didn’t give up his day job. He worked tirelessly in the lab, developing new skincare with pure vitamin C that works. Universal C Skin Refiner became BeautyStat’s first best seller. You can find it at BeautyStat.com, along with other top favorites, and net 5.05% cash back.

Keys Soulcare

Keys Soulcare Golden Face Cleanser

Turns out R&B singer Alicia Keys has more soul to give beyond her concert performances. She teamed up with dermatologist Dr. Renée Snyder to establish a line of skincare that improves both your outer and inner beauty. In other words, they believe skincare should be deeper than surface level. It should nurture your soul, too. Try their cruelty-free products and enjoy 5.05% cash back.

Cay Skin

Cay Skin Isle Glow Body Lotion SPF

Model Winnie Harlow suffered a brutal sunburn after she declined to apply sunscreen for a photoshoot. She worried the sunscreen would leave a white cast and take away from her skin’s glow. Not only did she learn from her mistake, but she also created a new SPF collection that protects and glows. Add Cay Skin suncare to your daily routine and snatch 10.1% cash back.


Proudly Gentle Touch Baby Wipes

Hollywood supercouple Gabrielle Union and Dwyane Wade started PROUDLY for melanated babies who require special ingredients in their skincare and haircare. With a Black dermatology director and a Black advising pediatrician rounding out their team, the Wades have made huge strides with PROUDLY, winning the 2023 Baby Innovation Award for their Gentle Touch Baby Wipes and 2023 Best Skin Care for Kids from Parents. Buy PROUDLY online and scoop up to 6.06% cash back.



We’re cuckoo for COCOTIQUE! Dana Hill Robinson’s monthly beauty subscription box caters to people of color who are looking for hair, skin, makeup and lifestyle products they can depend on. Each box contains anywhere between five and eight full- and travel-sized items. Order your first one for just $30.99 and receive $5.05 cash back.


Savage X Fenty

Savage X Cincher corset

In addition to her music and beauty empires, Rihanna owns a highly successful lingerie business. It’s no wonder this Barbadian princess is a self-made billionaire!

Despite the big name behind it, Savage X Fenty is surprisingly affordable. It’s also inclusive, meaning every body type is served. Pick out the styles you want and unlock cash back.

Mateo New York

Mateo Gold Pearl Earrings

After finishing college in New York City, Jamaican-born Matthew Harris taught himself how to design the most exquisite jewelry. He went public with his talents, debuting Mateo New York in 2009. The brand is sold on NET-A-PORTER.com and includes up to 3% cash back.


lemlem Desta Pants

Supermodel Liya Kebede brought jobs back to her native Ethiopia when she launched lemlem, a women’s resort wear label. She hired out-of-work weavers in Africa to make colorful, casual clothes that people of all cultures could appreciate. Lucky for us, Madewell carries lemlem’s swimsuits and ready-to-wear pieces—plus 3.03% cash back.


SELASI beige cotton midi skirt

Like many of us, photographer Ronan McKenzie had a lot of time on her hands during the pandemic. So, she founded a fashion label. Talk about ambition!

SELASI is contemporary womenswear done right. It features quiet luxury in muted colors and unique leisurewear that’s soft on your skin. Check out the collection at SSENSE and bag up to 7% cash back.

Wales Bonner

Wales Bonner men's City Striped Polo

Grace Wales Bonner has turned heads with her namesake fashion label, which smartly fuses European and Afro-Atlantic cultures (a blended representation of Grace’s own heritage). You can browse her men’s and womenswear line at Saks Fifth Avenue and collect 2.02% cash back with your purchase.

Christopher John Rogers

Christopher John Rogers Pleated-Back Blazer Jacket

Christopher John Rogers’ creations have been seen on the likes of Vice President Kamala Harris (on her Inauguration Day, no less), Michelle Obama, Tracee Ellis Ross and the Queen Bee herself, Beyoncé. Dress like your idols and snag a Christopher John Rogers piece or two at Bergdorf Goodman. The store will give up to 10% cash back.

Fe Noel

Fe Noel Double Bow Bathing Suit

Christopher John Rogers isn’t the only one with our former first lady’s stamp of approval. Fe Noel is helmed by celebrated designer, Felisha Noel, who honors her Grenadian roots with light and airy resort wear that’s bold and vibrant. Shopbop has several designs in stock; grab them all before they’re gone and treat yourself to 3.03% cash back.

Brandon Blackwood

Brandon Blackwood Slim Kendrick Trunk Bag

Sported by Hollywood heavyweights like Reese Witherspoon, Oprah Winfrey and Taylor Swift, Brandon Blackwood handbags are the hottest arm-candy right now. Its designer, Mr. Blackwood himself, was making $10 an hour just 10 years ago at a consignment shop. His rise can be called nothing but meteoric.

Look for Brandon Blackwood bags at Neiman Marcus. They start at $175 and come with up to 10% cash back.


Related Posts: Black-Owned Food and Drink Business You Should Know About | Shop These Black-Owned Businesses for Toys & Home Décor

Photograph of the blog author, Diana Baratta.

by Diana Baratta

Diana Baratta is the senior copywriter at TopCashback.com. After beginning her copywriting career at a paper company, where she harnessed her creative chops writing about…paper, this self-described “bargain shopper” has felt at home talking about our many stores, deals and money-saving tips the last few years.

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