Better means their customers don’t have to enter their prescription parameters, wait on hold, or sit in a doctor’s waiting room to buy overpriced contacts or an overpriced prescription. We pick up every call without making you “press 1”, replace torn lenses, and round the corners of their shipping boxes so nobody gets scratched. Because details matter and paper cuts are the worst.Their customer service is the best in the industry (according to us, our moms, Newsweek, and multiple awards) and they’re genuinely happy when they get to make someone’s day.