Founded in 2015 with the intention to create a wide range of personal care products for people. Over a few years, SOOCAS has launched several product lines such as electric toothbrushes, water flossers, shavers, and hairdryers. Additionally, SOOCAS has complementary products such as toothpaste, mouthwash, and hair essential oil. Following the “just one more step in personal care” ideology, SOOCAS has been guided by predictive market insights in combination with innovative technology and detail-oriented designs to present aesthetically pleasing while high-performance products. Some goals that SOOCAS strives to achieve are to satisfy people’s needs for a simpler and more enjoyable personal care routine. With these goals, SOOCAS intends to encourage people to gain confidence while living a simpler life.