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Markets are social. In 17th century England people would gather in coffeehouses to exchange news and gossip and conduct business. As coffeehouses grew in popularity, several became essential destinations for trading shares and exchanging contracts. The market institutions of today, such as the London Stock Exchange and Lloyds of London insurance market were established within Jonathan's and Lloyds Coffeehouses. It wasn't long until coffeehouses began printing pamphlets to distribute and broadcast important and timely news. Many of these newspapers were given away free of charge, with each fresh edition passing from hand to hand, or simply read aloud. Everyone wanted to know what was being said and these papers became essential tools for sharing news about social, economic and market activity.* Today, the relationship between financial markets and news persists. Unlike 17th century England, however, there is more news across traditional and social media than you can possibly hope to keep up with. In addition, source/author bias, social media algorithm echo-chambers and conflicting views make it all the more difficult to get a true perspective of the landscape. Signum is Latin for signal, and we do just that. We amalgamate the 30,000 foot view of what is being said in the news and social about the markets, and use artificial intelligence to offer a concise signal to our subscribers. Our mission is to help you to be well informed by giving you the best perspective of what is being discussed about the markets at any given moment. Join today and see what you'll discover.