A South Florida native, Alexandra Grief used her creativity and ingenuity to turn her swimwear side hustle into an international brand. In 2013, Ali opened the first Montce store in Ft. Lauderdale. As the business (and buzz) kept picking up, Ali’s brother and business partner Devin quit his accounting job in NYC. Devin — transitioning from finance to fashion — started working in a multifaceted role at Montce, even filling in for sales associates in the Fort Lauderdale store. Montce has been featured in top publications including Vogue and Marie Claire and worn by celebrities including Kendall Jenner, Priyanka Chopra, Chrissy Teigen, Jennifer Lopez, and Emily Ratajkowski.