Necessity is the mother of all invention. And Lashify was born of that need. The need for independence. The need for self-reliance. The need for control. The need for controlling your own beauty. That’s when Sahara Lotti, CEO and Founder, saw a hole in a marketplace that was uninspired and sought to fill it. She scoured the globe to find a lash that met her standards. It didn’t exist. So, she broke all the rules. And cracked the lash code. Lashify’s patent-pending Underlash technique, patented Gossamer lashes, and internationally patented Fuse Control Wand are the heart of the DIY system created by Sahara. With 70 patents and 50 trademarks world-wide, Lashify disrupted the market. It’s not a strip. It’s not an extension. It’s a whole new world. Lashify has become a staple on the Red Carpet, worn by the likes of Renee Zellweger, Janelle Monae, Reese Witherspoon, and Nicole Kidman. Aside from completing Hollywood’s hottest looks, Lashify has been integral in film: Vivian Baker, Academy Award-winning make up artist, used Gossamers to transform Charlize Theron into Megyn Kelly for her role in the critically acclaimed film, Bombshell. It has also walked down the runway at New York Fashion Week, recently used by James Kaliardos at the Rodarte Fall 2020 RTW show.