During the rise of the pandemic, someone close to our founder, Rob Gregg, fell ill to COVID and was rushed to St. Peter’s Hospital when his condition worsened. His lungs weren’t absorbing enough oxygen, but due to the incredible care provided by the NHS, he was transferred to the ICU on a new type of ventilator and recovered from critical condition over the next few days. This had a profound impact, and Rob began donating towards the production of PPE for frontline workers. He was connected with the president of SONSIEL, who further opened his eyes to the fact that 59 Million healthcare professionals worldwide were without protective footwear. With over half a decade of footwear design and manufacturing expertise, Rob shifted his full time focus towards the pursuit of building better, safer, more affordable shoes for our healthcare workers.