ELEY® Corporation, [pronounced 'ee-lee'], is a Nebraska-born, family-owned company that has been designing and providing commercial-duty garden hose, hose reels, and watering tools since our start in 1990. Growing up in rural farm & ranch country, we quickly learned the importance and value of quality-built equipment. By focusing on these small-town values, ELEY® (previously branded as Rapid-Reel®) has grown into one of America's most respected and leading brands of outdoor watering products. The three founding brothers, Mark, Warren, and Craig, still manage the organization, personally ensuring a Midwestern-style commitment to product quality and customer support.