The problem was an affordable, high-quality innerspring mattress didn’t exist online. We’re not mattress people, we’re real people, and when we went to buy a mattress the process was confusing, the sales guys were annoying, and we were not sure what to buy. We looked online and found a ton of foam only mattress brands but knew a foam-only mattress wasn’t what we wanted. We tried those and were disappointed for many reasons. They slept hot, smelled bad from being stuff in a box, and didn't have a luxury feel. A few companies made innerspring mattresses and offered them online, but we knew we could make a better mattress and sell it for the same price or better. So we did.