
Capturing the imaginations of children and adults for nearly a century, the LEGO toy brand is nothing short of iconic. Known for its colorful, interlocking plastic bricks that can be assembled and connected in countless ways, you can create models of anything imaginable, from vehicles and buildings to animals, robots and fantasy worlds.
Designed to encourage hands-on learning and problem solving, LEGO helps bring creativity and storytelling front and center. Its Classic Brick Box sets include multiple bricks in different colors and shapes to promote open-ended play, which means you can build anything from trains to houses or your favorite animal. The toy brand also has a number of licensed collections due to its partnerships with major franchises like Star Wars, Lord of the Rings, Super Mario, Disney and more.
Beyond its toy playsets, you can find loads of merchandise to add to your virtual shopping bag, including minifigure key chains, puzzles, board games, display cases, mugs and more. Narrow down your search while shopping on the LEGO website by filtering products for specific age groups, set themes, price ranges, interests and new arrivals. With so many products to choose from, LEGO will keep the whole family entertained.

LEGO Homepage
LEGO Black Friday & Cyber Monday Deals and Sale
Here's what we found happened last year:
Surprise your loved ones this holiday season with fun, memory-building LEGO sets that won’t break the bank! Because starting Black Friday (November 28), you can expect to save a bundle on select gifts at LEGO.com. Not only that, but you can also stack those deals with our Cash Back offers for the ultimate reward. Just create a free TopCashback account (if you haven’t already) to take advantage of extra savings.
Last year’s Black Friday deals on LEGO toys were too good to pass up. Customers were treated to discounts on select sets and a free Winter Holiday Train with their $170+ purchase. LEGO Insiders, meanwhile, enjoyed exclusive member prices on select sets. For instance, they saved $36 on the A-Frame Cabin and $30 on the Corvette. (So you may want to consider signing up for a membership.)
LEGO’s Cyber Monday deals were just as shop-worthy. Select sets remained on discount, but now LEGO Insiders scored both the Venom Street Bike and Friends Mobile Music Trailer set for free with their $50+ online purchase.
For more great offers, be sure to check out the LEGO Black Friday sale this November—and don’t forget to shop with us to earn Cash Back on top!
Save Money at LEGO
Shop online and save money on must-have items with our LEGO Cash Back rewards. It's pretty much like having your own personal store coupon ready at your disposal. Not to mention that you can combine your Cash Back with any available LEGO promo codes that you see on this page.
We recommend signing up for LEGO's emails too—this way, you can stay on top of the latest LEGO sale events and deals. For instance, the brand always holds a sale on Star Wars Day (May 4), with one-day discounts on select LEGO Star Wars sets like the popular Tenoo Jedi Temple. Of course, you can always count on seasonal events like the LEGO Black Friday and Cyber Monday sale for major deals.
Be sure to check the LEGO Sale page for current offers as well. It features special LEGO deals on sets throughout the year, including clearance Christmas items—which will be perfect for gifting during the holiday season.
One of the best ways to save (besides taking advantage of our LEGO Cash Back offers) is to join the LEGO Insiders loyalty program. LEGO Insiders members can earn Insiders points on eligible purchases. Once you have enough points, they can be redeemed for rewards. Other benefits include member-exclusive discounts, LEGO gear, LEGOLAND tickets and more. Plus, members get early access to new LEGO sets along with free gifts on select purchases—no LEGO discount code required.
LEGO also offers free standard shipping on orders of $35 or more. Otherwise, standard shipping can cost anywhere from $4.95 to $6.95 while express shipping costs a minimum of $19.95.
LEGO Sets
From LEGO sets for kids and toddlers to more complex sets for adults, LEGO has something for everyone. Most are familiar with LEGO's Classic brick sets, which include building blocks in various colors along with pieces like wheels, windows, eyes, flags and levers. You can use these to create vehicles, buildings, dinosaurs or even a LEGO version of your pet tuxedo cat.
You can also shop by age group to find the appropriate building sets and levels for your little one. Or you can search for sets according to your interests, whether it be race cars, outer space, music or dragons—to name a few.
The brand carries a variety of themed-sets too, including LEGO City, LEGO Animal Crossing sets (which are inspired by the video games) and LEGO Architecture sets, which feature historic landmarks like the Statue of Liberty and Paris' Notre-Dame. The LEGO Creator 3in1 Toys are popular with kids aged 6 or over, and feature the option to build one set in three different ways—for instance, you can build either an exotic parrot, a fish or a frog from the same set. Nature lovers might enjoy the LEGO Botanicals Collection, which lets you create floral bouquets, wreaths, indoor plants and more.
Book and movie fans can take their pick from themed sets like the LEGO Harry Potter series, where you can build the famed Hogwarts Castle. LEGO’s Star Wars sets are another licensed collection with kits that include everything you need to build your favorite characters and structures from the franchise, like a Star Wars Darth Vader helmet, R2-D2, Luke Skywalker, the Jango Fetts Firespray-Class Starship and the Star Wars Millennium Falcon.
In addition, you can find LEGO sets for other films and shows, including the LEGO Marvel Infinity Gauntlet Set, LEGO Wicked sets, Lilo and Stitch, Guardians of the Galaxy, Jurassic World, Pixar's 'Up' House and The Simpsons Krusty Burger restaurant. Plus, gamers can get creative with the LEGO Fortnite sets.
Looking for something a bit harder to build? Check out the LEGO Ideas section on the retailer's website for challenges that you can participate in with the LEGO community—and possibly win a prize.
As mentioned above, the retailer offers clearance deals throughout the year, so it can never hurt to take a peek at LEGO's sale page for current markdowns on LEGO sets.
LEGO Merchandise
Whether you're looking for a gift or would like to add some memorabilia to your collection, you can shop the LEGO store online for a variety of items, including LEGO minifigure key chains, bag tags, plush toys, lunch boxes and backpacks.
For other family-friendly activities besides building sets, you'll find LEGO-themed puzzles and games like a Brick Botanicals 1,000-Piece Puzzle or the Monkey Palace board game. LEGO fans can also shop for books that include LEGO building instructions and building ideas, as well as water bottles, mugs and apparel.
Home Décor
Can't get enough of LEGO? Give your home some finishing touches with LEGO home décor, including LEGO wall art inspired by artist Vincent van Gogh, brick bookracks and wall hanger sets. You'll find décor suited for every room, as well as LEGO minifigure display cases that are perfect for showing off your collection.
Add some fun to your office space with LEGO desk decorations, organizers and brick-shaped drawers. You'll also find brick shelves, LEGO picture frames, ornaments and wall calendars.
Before you go on your shopping spree, remember to apply any available LEGO discount codes that you see on this page to maximize your Cash Back rewards. We wouldn't want you to miss out on savings, after all.
All information, deals and offers mentioned within this content are correct at the time of writing.