Hardy’s commitment to innovation has placed it at the cutting edge of tackle technology for 150 years.
Since its foundation in Alnwick, Northumberland in 1872, Hardy has never looked back. Driven by a unique partnership between its customers and its design teams, the company’s emphasis on continuous improvement has brought international renown. No matter how extreme the challenges they faced, wherever anglers have ventured, Hardy’s engineers have built the gear they need.
This partnership lies behind countless classic products, from tackle that has landed record tuna, down to some of the lightest dry fly rods ever made. The company’s reels have such an unrivalled reputation for reliability that many have remained in use for decades, and the scream of their drag has passed into legend.
Hardy builds products today to be fished tomorrow.