Here are the results from our
“Is Frugality Sexy?” Survey 2025!
Q1. Which of the following best describes your current relationship status?
- Single: 33%
- Dating / in a casual relationship: 3%
- In a serious relationship: 7%
- Engaged: 1%
- Married: 35%
- Divorced / separated / widowed: 22%
- None of the above: 0%
Q2. Which do you consider to be a red flag in a partner?
-
Being secretive: 63%
- Poor communication skills: 52%
- Jealous: 52%
- Negative/pessimistic: 52%
- Tendency to control things: 49%
- Lacks emotion: 48%
- Talking down to service workers: 42%
- Lack of ambition: 39%
- Poor relationship with their family: 38%
- Fear of commitment: 36%
- Poor relationship with your family: 34%
- Refusing to talk about finances: 31%
- Being cheap (saving money at the expense of others): 25%
- Having debt: 23%
- Being extravagant: 19%
- Nothing in particular: 6%
Q3. Do you consider frugality (being careful with money) an attractive trait in a potential partner?
- Yes: 61%
- No: 17%
- Not sure: 22%
Q4. To what extent do you agree or disagree with the following statement? “Frugality is 'sexy'."
- Strongly agree: 10%
- Somewhat agree: 18%
- Neither agree nor disagree: 44%
- Somewhat disagree: 15%
- Strongly disagree: 14%
Q5. How likely or unlikely are you to date someone who frequently looks for deals?
- Very likely: 27%
- Somewhat likely: 32%
- Neither likely nor unlikely: 32%
- Somewhat unlikely: 5%
- Very unlikely: 3%
Q6. Have you ever been turned off by someone being too flashy with their money?
- Yes: 56%
- No: 30%
- Not sure / can't remember: 13%
Q7. What is the maximum amount you would pay for a first date if you were the one paying?
- $0: 3%
- $1 - $50: 23%
- $51 - $100: 34%
- $101 - $150: 16%
- $151 - $200: 8%
- $201 - $250: 6%
- $251 - $300: 4%
- $301 - $350: 2%
- $351 - $400: 1%
- $401 - $450: 1%
- $451 - $500: 3%
Q8. How would you feel if someone used a coupon on a first date?
- I would be turned off: 11%
- I would respect their money-saving mindset: 55%
- I might feel awkward, but I wouldn't judge: 25%
- Not sure: 9%
Q9. Would someone using reward points for a date impress you?
- Yes: 37%
- No: 37%
- Not sure: 27%
Q10. Would you go on a second date with someone who insisted on splitting the bill?
- Yes: 48%
- No: 30%
- Not sure: 22%
Q11. How important or unimportant is it that your partner shares a similar approach to money as you?
- Very important: 35%
- Somewhat important: 43%
- Neither important nor unimportant: 19%
- Somewhat unimportant: 2%
- Very unimportant: 1%
Q12. How early in a relationship would you discuss finances?
- Within the first few dates: 14%
- After the relationship becomes serious: 50%
- Only if money becomes an issue: 21%
- I avoid discussing finances: 6%
- Not sure: 9%
Q13. Are you currently in a relationship with someone you consider frugal?
Q14. Would your partner’s approach to money be a major factor in your decision to commit to them long-term?
- Yes: 51%
- No: 26%
- Not sure: 23%
Q15. How aligned or unaligned are you and your partner on spending and saving habits?
- Very aligned: 33%
- Somewhat aligned: 41%
- Neither aligned nor unaligned: 17%
- Somewhat unaligned: 6%
- Very unaligned: 3%
Q16. Has financial compatibility ever caused tension in a past relationship?
- Yes: 46%
- No: 45%
- N/A: I have not had a past relationship: 9%
Q17. Has financial incompatibility ever been the deciding factor of a break-up?
- Yes: 27%
- No: 62%
- N/A: I have never had a break-up: 11%
Q18. Who do you think is the more frugal one in your relationship?
- Myself: 50%
- My partner: 30%
- Not sure: 20%
Q19. Do you think there’s a difference between being “frugal” and being “cheap”?
- Yes: 70%
- No: 19%
- Not sure: 12%
Q20. How would you define the difference between “frugal” and “cheap”?
- Free text: 74%
- Not sure / prefer not to say: 26%
Q21. At what point does being 'money smart' cross over into being 'stingy'?
- When someone refuses to spend on experiences: 12%
- When it affects others negatively: 25%
- When it affects the individual negatively: 13%
- When someone avoids basic spending (e.g., tipping, quality items): 34%
- No point in particular: 17%
Q22. Have you ever been called cheap by a friend or partner?
- Yes: 17%
- No: 76%
- Not sure/can't remember: 7%
Q23. How often, if ever, do you feel judged when you make a cost-conscious choice (e.g., using coupons, buying secondhand)?
- Always: 6%
- Often: 9%
- Sometimes: 22%
- Rarely: 27%
- Never: 37%
Q24. Has the current economic climate changed your views on frugality in a partner?
- Yes, I value frugality in a partner more now: 33%
- Yes, I value frugality in a partner less now: 9%
- No, my views haven't changed: 58%
Q25. How much more or less do you value financial responsibility in a partner now than compared to five years ago?
- Much more now: 27%
- Somewhat more now: 28%
- Neither more now nor less now: 41%
- Somewhat less now: 1%
- Much less now: 2%
Q26. Would you describe yourself as frugal?
- Yes: 52%
- No: 32%
- Not sure: 16%
Q27. How often do you actively look for ways to save money?
- Always: 36%
- Often: 35%
- Sometimes: 23%
- Rarely: 3%
- Never: 3%
ENTER
