TOWER, the ORIGINAL Paddle Board Company, made two SUP market revolutions to benefit paddling enthusiasts. First, in 2010, they introduced half-price paddle boards via a "Direct to Consumer" model, pioneering at the time. Second, during an appearance on Shark Tank in 2011, they unveiled the world's first 6" thick inflatable paddle board, which revolutionized the industry, as every brand eventually copied Tower’s innovation. From less than 1% at the time, today, more than 90% of paddle boards sold worldwide are inflatable.
An authentic SoCal beach-born brand, Tower is famous for its outstanding products and value proposition. With over 100,000 customers in 70+ countries, Tower is a well-known brand globally and an INC 500 company (#239 in 2015). It is also celebrated as one of the biggest success stories in Shark Tank history, as well as one of Mark Cuban’s best. Beyond SUP, Tower's pioneering concept of The Five Hour Workday has been widely hailed by the press as a world-changing idea and a major contribution to the shorter workday movement. Media recognition went viral and spread this novel concept to over 10 million people worldwide.
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