During pregnancy and postpartum, it can feel like you’re an early aughts reality show contestant dropped on a remote island with a mostly broken compass and some string. You are in a strange place. It’s unclear what you should do first. How will you survive?? We’re exaggerating somewhat, but not entirely. The first thing you’ll notice in the world of maternity and parenthood, if you haven’t already, is that there are lots of opinions and tons of stuff. It’s overwhelming and underwhelming at the same time. Our goal is for you to feel comfortable and feel like yourself during a very momentous time. Lots of people out there are going to be thinking about the baby, but we are going to be thinking mostly about you, the parents. We are focused on making what we wish we had or think you’d need, to make your life easier.