Embracing "The Uncommon Thread" — the Stance mantra. In less than five years, we have turned socks into one of the world's most exciting categories. Stance's founders saw an outlet that had been ignored, taken for granted, and dismissed. By breathing life into something that had been previously overlooked, we have ignited a movement of art and self-expression that has drawn athletes, performers and iconic cultural influencers to our brand. Stance is now the official sock of the NBA, and we will be unveiling our first line of underwear this year.