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In 1971, Roger Horchow created the first luxury mail-order catalog that was not preceded by a store. Committed to offering unique decorative items from around the world, Mr. Horchow is credited with pioneering the use of toll-free phone numbers for placing catalog orders. His distinctive taste and eye for the unique dovetailed perfectly with the founding principles of Neiman Marcus, and in 1988, The Horchow Collection became part of what is today Neiman Marcus Direct, the online and catalog division of The Neiman Marcus Group.