As of Today, Gurme212 Co-Founder Askin is the managing director of company since 2012. Askin was born in Ankara in 1979, to parents that were teachers. He graduated from TED Ankara College, Ataturk Anatolian High School, METU Uni (ODTU) Civil Engineering Civil Eng 2001, Hacettepe Uni MBA 2003. When Askin was working for Nokia in 2009 when he visited a COOP shop in Stockholm city center (old town) when he saw a 100gr sun dried tomato pouch on the shelf for the price of 4.4 euro per piece.He calculated that 1 kg is 44 euro, he then called his cousin Aydin and asked cost of fresh tomatoes. They made a rough cost of 1kg sun dried tomatoes which was 1 euro. Then he sees the potential of the 1 euro cost of product comes to shelve with a 44 times added value. Of course the calculation was wrong but it was too late. He was poisoned already. His dream now dream was to build a tomato factory.