The Big Game Survey 2023 — Results
Here are the results from The Big Game Survey 2023. Thank you to all who participated!
Will you be watching the Big Game on Sunday, February 12, 2023?
(if “no”) What do you plan to watch on Sunday, February 12, 2023?
- I don’t plan to watch anything (48%)
- A movie/regular TV (48%)
- The Puppy Bowl (4%)
What’s your favorite part about the Big Game?
- Ads/Commercials (35%)
- Actual football game (33%)
- Halftime show (32%)
Do you typically watch the halftime show?
What do you like watching more during the Big Game?
- The ads/commercials (54%)
- The football game (46%)
Will you be hosting a party for the Big Game on Sunday, February 12, 2023?
(if “yes”) How much do you plan on spending for the party?
- $101 to $500 (47%)
- $51 to $100 (27%)
- $50 or less (11%)
- $500 to $1,000 (9%)
- More than $1,000 (6%)
(if “yes”) When do you go shopping for food/snacks for the Big Game?
- The week before (46%)
- The day before (38%)
- The day-of (9%)
- More than a week before (7%)
(if “yes”) Do you typically avoid the supermarket on Big Game Sunday (i.e. the day of the game)?
Where do you usually watch the Big Game?
- Casually at home (66%)
- At a party with friends/family (25%)
- I stream it later [not live] (5%)
- At a bar/restaurant (4%)
If you go to a Big Game party, do you actually watch the game?
Do you prefer to watch the Big Game alone or with people?
- With people (78%)
- Alone (22%)
What’s your favorite Big Game food item? (select all that apply)
- Pizza (56%)
- Chicken wings (54%)
- Nachos (43%)
- Burger sliders (28%)
- Pigs in a blanket (15%)
- Chili (15%)
Is the Big Game typically the only football game you watch all year?
Do you know all the rules of football?
Are you more likely to buy an item/use a service because it’s advertised during the Big Game?
Do you take off work the Monday after the Big Game?
The survey polled a cross-section of 1,631 adults, aged 18 and over.
