Summer Spending Survey 2023 — Results

Here are the results from our Summer Spending Survey 2023. Thank you to all who participated!

Will you be spending more this summer than you did last summer?

• Yes (56%)
• No (44%)

During the summer months — June to August — does your spending typically increase, decrease or stay the same?

• Increase (50%)
• Stay the same (45%)
• Decrease (5%)

Do you set a summer budget? 

• No (76%)
• Yes (24%)

What will you be spending money on this summer? (select all that apply)

• Family vacations/trips (48%)
• Summer clothes (46%)
• Social activities [happy hours, barbecues, etc.] (46%)
• Home updates/DIYs [painting, etc.] (36%)
• Vacation/trip without children (36%)
• Entertainment [pool membership, concert tickets, etc.] (35%)
• Bulk buying food and drinks (31%)
• Beach accessories [umbrellas, towels, bags, sunscreen, etc.] (25%)
• Back-to-school supplies and clothing [new laptop, sneakers, etc.] (23%)
• Backyard furniture (15%)
• Summer camp/classes (13%)
• Other [please specify] (9%)
• Tutoring/education (7%)

Which season do you typically spend more money on?

• Summer (41%)
• Winter (40%)
• Fall (12%)
• Spring (7%)

When do you purchase all your summer necessities?

• Throughout the season (61%)
• At the end of summer [stock up for next year] (16%)
• Off-season (16%)
• The moment they start hitting store floors/online (8%)

Would you consider canceling your subscriptions/memberships to be outside more during the summer (i.e. streaming services, gym memberships, etc.)?

• No (55%)
• Yes (45%)

How much do you plan to spend on activities this summer (i.e. amusement parks, pool memberships, concert tickets, summer camps, etc.)?

• $251-$500 (22%)
• $100-$250 (22%)
• Less than $100 (21%)
• $501-$1,000 (18%)
• More than $1,000 (17%)

How much do you plan to spend on apparel and accessories this summer?

• $100-$250 (36%)
• Less than $100 (26%)
• $251-$500 (23%)
• $501-$1,000 (11%)
• More than $1,000 (4%)

Are you planning to travel this summer? 

• Yes (70%)
• No (30%)

(if “yes”) How much do you expect to spend on travel this summer (per person, if applicable)?

• More than $1,000 (37%)
• $250 to $500 (20%)
• $501 to $750 (19%)
• $751 to $1,000 (16%)
• Less than $250 (8%)

(if “yes”) Do you plan to travel around/during any of the following summer holidays? (select all that apply)

• None of the above (47%)
• Fourth of July (36%)
• Labor Day (25%)
• Memorial Day (23%)

Do you prefer the window, aisle or middle seat when traveling?

• Window (65%)
• Aisle (33%)
• Middle (2%)

Would you pay more to avoid the middle seat?

• No (60%)
• Yes (40%)

Would you rather vacation to relax/unwind or to seek adventure?

• To relax/unwind [i.e. lounging at beach/pool, etc.] (60%)
• To seek adventure [i.e. visit museums, sightseeing tours, etc.] (40%)

Would you rather rent a summer home or stay in a hotel?

• Stay in a hotel (51%)
• Rent a summer home (49%)

Which of the following summer sales events do you plan to shop? (select all that apply)

• Prime Day (53%)
• Black Friday in July (47%)
• Memorial Day (42%)
• Fourth of July (39%)
• Labor Day (39%)
• Back-to-School (31%)
• Other [please specify] (8%)

Will you start your shopping for the holiday season during the summer?

• No (45%)
• Yes (41%)
• I’ve already started shopping. (14%)

What is your favorite part about summer? (select all that apply)

• The weather (56%)
• Spending time with family and friends (56%)
• Going on vacation (46%)
• The beach/pool (41%)
• The free time (33%)
• The clothes (22%)
• Summer Fridays [getting out of work early] (15%)
• Camping (13%)
• Other [please specify] (6%)

What are your favorite summer activities/hobbies? (select all that apply)

• Being outside in general (62%)
• Traveling (53%)
• Swimming (41%)
• Running/Walking outdoors (41%)
• Gardening (34%)
• Hiking (27%)
• Outdoor sports [ex: golf, tennis, baseball, etc.] (17%)
• Biking (17%)
• Bird-watching (15%)
• Tanning (14%)
• Other [please specify] (6%)

What’s the perfect indoor temperature during the summer?

• 68-70 degrees (35%)
• 71-73 degrees (31%)
• 74-76 degrees (14%)
• 65-67 degrees (14%)
• 76-78 degrees (6%)

What’s the perfect outdoor temperature during the summer?

• 74-76 degrees (29%)
• 77-79 degrees (26%)
• 70-73 degrees (21%)
• 80 degrees or higher (15%)
• 67-69 degrees (9%)

Do you eat out more in the summer?

• No (54%)
• Yes (46%)

Would you rather dine outdoors or indoors when the weather is nice?

• Outdoors (69%)
• Indoors (31%)

Have you ever “played hooky” because of nice weather?

• No (60%)
• Yes (40%)

Would you rather go to the beach or to the pool?

• Beach (71%)
• Pool (29%)

Have you ever lost an item at the beach?

• No (60%)
• Yes (40%)

Out of the following, what’s your go-to summer beverage?

• Iced tea (31%)
• Anything “frozen” (28%)
• Lemonade (25%)
• Iced coffee (16%)

Out of the following, what’s your go-to ice cream flavor?

• Chocolate (25%)
• Vanilla (24%)
• Mint Chocolate Chip (20%)
• Cookie Dough (15%)
• Strawberry (12%)
• I don’t eat ice cream. (4%)

Do you prefer your ice cream in a cup or cone?

• Cone (51%)
• Cup (49%)

The survey polled a cross-section of 1,758 adults, aged 18 and over.