New Year, New Me Survey 2022 — Results

Here are the results from our New Year, New Me Survey 2022. Thank you to all who participated!

Will you be making any New Year’s resolutions this year?

• Yes (56%)
• No (44%)

(if “yes”) How many resolutions do you plan to make this year?

• One (36%)
• Two (31%)
• Three (18%)
• Four or more (15%)

(if “yes”) Out of the following, what category do your New Year’s resolution(s) fall into? (select all that apply)

• Health/wellness (69%)
• Personal growth/habits (53%)
• Finance (47%)
• Relationships (27%)
• Travel (23%)
• Hobbies (16%)
• Sustainability/Eco-consciousness (6%)

When’s the earliest you’ve ever quit/broken a resolution?

• Within less than 1 month (34%)
• Within 1 to 3 months (24%)
• I’ve never made a resolution. (19%)
• Within 4 to 6 months (9%)
• Within 6 months to one year (7%)
• I keep all my resolutions for longer than one year. (7%)

Have you ever repeated a New Year’s resolution?

• Yes (68%)
• No (32%)

In your opinion, which resolution category is hardest to keep? (select up to 2 responses)

• Health/wellness (61%)
• Personal growth/habits (33%)
• Finance (25%)
• Relationships (10%)
• Travel (6%)
• Sustainability/Eco-consciousness (4%)
• Hobbies (3%)

Do you buy any equipment, gear or accessories to help you achieve your New Year’s resolutions (i.e. do you buy a gym membership, books to read, etc.?)

• No (59%)
• Yes (41%)

(if “yes”) How much do you spend on equipment, gear or accessories to help you achieve your New Year’s resolutions?

• $101 to $250 (35%)
• Under $100 (31%)
• $251 to $500 (20%)
• $501 to $1,000 (10%)
• $1,001 or more (4%)

Do you plan on shopping end-of-season sales (i.e. post-holiday sales, January/February sales)?

• Yes (83%)
• No (17%)

Once the holiday season is over, will you take a “break” from shopping (for non-essentials) once the new year starts?

• Yes (54%)
• No (46%)

(if “yes”) How long will your break from shopping last?

• 1 to 3 months (58%)
• Less than 1 month (25%)
• 4 to 6 months (11%)
• Longer than 6 months (6%)

Do you feel financially confident going into the new year? 

• Yes (61%)
• No (39%)

Do you feel more or less financially confident heading into 2023 compared to 2022?

• Less financially confident (39%)
• The same as last year (34%)
• More financially confident (27%)

(if “less”) Why do you feel less financially confident heading into 2023? (select all that apply)

• Inflation (76%)
• Economic uncertainty (59%)
• Changes in income/financial obligations (46%)
• More debt to pay off (34%)
• The COVID-19 pandemic (17%)

Do you typically stay up until midnight on New Year’s Eve?

• Yes (73%)
• No (27%)

Do you believe in any of the following New Year’s superstitions? (select all that apply)

• I don't believe in any New Year's superstitions (53%)
• Countdown to midnight (34%)
• Kiss someone at midnight (29%)
• Put cash in your wallet before midnight (6%)
• Bang pots and pans/be as loud as possible at midnight (4%)
• Opening all doors/cabinets in your home (3%)
• Step with your right foot (2%)
• Run around your house a certain number of times (2%)

In your opinion, when should people stop greeting others with “Happy New Year?”

• By mid-January (46%)
• By January 2nd (34%)
• By end of January or later (20%)

*The survey polled a cross-section of 1,909 adults, aged 18 and over.