Launched in December 2022, Purra Performance designs and develops the next generation of socks embedded with a natural and safe zinc antimicrobial that allows everyone to move and sweat confidently and freely. We’re here to ensure that living an active lifestyle doesn’t mean you have to endure odor and other issues caused by germs, bacteria, and microbes. We embed Copptech an EPA-registered antimicrobial into the fibers of the sock, stopping the funk before it starts. Our technology allows you to wear your socks longer between washes, and our design and materials result in a product that lasts longer providing superior, breathability, moisture wicking, and durability, resulting in luxury, comfort, and performance all day long.