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It's not a brush. It's not a flat iron. It's not a curling iron. It's the InStyler® rotating hot iron! The InStyler® rotating hot iron is a totally new styling and straightening tool unlike any hair styling product ever invented! The secret to the InStyler® iron lies in its rotating heated polishing cylinder, along with four rows of precision-aligned bristles. Here's how it works: when you run the InStyler® rotating hot iron through your hair, the first set of bristles gently sort and separate your hair strands. Then the rotating heated polishing cylinder gently glides over your hair, smoothly polishing, straightening, and styling each strand. Finally, the second set of bristles puts the finishing touch on your hair, leaving you with shiny, silky, hair! It's truly amazing! And the best part is, because of the InStyler® rotating hot iron's patented design, your hair won't get smashed and baked by the super-intense heat of a flat iron or other "hot" tools. In fact, the InStyler® rotating hot iron uses less heat than traditional hot tools, and delivers better results. How? Because the InStyler® rotating hot iron's gentle heat in conjunction with the rotating motion of the polishing cylinder literally polishes your hair strands individually so it doesn't need extreme heat to get amazing results. Your hair will be shinier, bouncier and full of lift and life! Plus, the InStyler® rotating hot iron does so much more than any styling tool out there. Get lift and fullness – right from the root! Get a sexy flip in seconds. Straighten even the toughest, most coarse hair – and still get fullness and style without the stick-straight "flatness" of a flat iron. Do a full style in 8 minutes – and change it again in two minutes! Wrap your hair around the rotating polishing cylinder – and get an amazing curl that lasts all day! If you can hold it, you can do it with the InStyler® rotating hot iron!