Holiday Fun Survey 2022 — Results

Here are the results from our Holiday Fun Survey 2022. Thank you to all who participated!

Do you plan to travel for the holidays?

• No (61%)
• Yes (39%)

Would you consider traveling on a holiday to save money?

• Yes (65%)
• No (35%)

Which of the following do you take into account when buying a holiday gift? (select all that apply)

• Pricing (91%)
• Quality (77%)
• Shipping costs/speed (70%)
• Reviews (63%)
• Brand name (33%)

Whom do you find it most difficult to shop for? (select no more than 2 responses)

• Significant other (34%)
• Extended family (22%)
• Mom (22%)
• Dad (21%)
• Your kid[s] (18%)
• Secret Santa (10%)
• Sibling (10%)
• Best friend (8%)

Have you done the majority of holiday shopping yet?

• No (82%)
• Yes (18%)

(if “no”) Why not? (select all that apply)

• I’m waiting for doorbuster deals [i.e. Black Friday, Cyber Monday/Week, etc.] (65%)
• I haven’t made a shopping list yet (41%)
• I prefer to shop closer to the holidays (28%)
• I always wait until the last minute to buy gifts (12%)

How do you plan to shop this upcoming holiday season? (select all that apply)

• Online via desktop (71%)
• Online via mobile apps (59%)
• In-store (56%)

(if “online via…”) Why do you plan to shop online this upcoming holiday season? (select all that apply)

• I want to avoid the crowds/long lines (70%)
• I believe I get the best deals online (65%)
• Convenience, I prefer to get everything shipped to my home (60%)
• Too busy to shop in-person (31%)
• The stores I like are only online (13%)

Are you willing to pay more for the same gift online than you are in-store?

• No (83%)
• Yes (17%)

Are you a last-minute holiday shopper?

• No (63%)
• Yes (37%)

Do you hide the gifts somewhere specific?

• No (52%)
• Yes (48%)

(if “yes”) Where do you hide gifts? (select all that apply)

• In a closet (71%)
• In the attic or basement (23%)
• Under the bed (20%)
• In the garage (16%)
• In my car (15%)
• At a relative or friend’s house (11%)
• At my job (8%)

Do you have any unused or partially used gift cards lying around?

• Yes (62%)
• No (38%)

Which of the following methods will you use to save money this holiday season? (select all that apply)

• Use coupons or promo codes (88%)
• Shop sales/clearance racks [incl. Black Friday, Cyber Monday, etc.] (83%)
• Use a cash back site/app (82%)
• Use reward/cash back credit cards (66%)
• Price match [i.e. asking retailers to match lower prices found elsewhere] (40%)

Do you plan to shop any of the following doorbuster sales? (select all that apply)

• Black Friday (78%)
• Cyber Monday/Week (76%)
• Small-Business Saturday (30%)
• Green Tuesday (16%)
• None of the above (9%)

What categories do you plan to shop on Black Friday? (select all that apply)

• Clothes (59%)
• Electronics (50%)
• Shoes (39%)
• Toys (36%)
• Gift certificate/gift card (30%)
• Video games (21%)
• Accessories [excluding jewelry] (21%)
• Appliances (21%)
• Perfume/cologne (18%)
• Jewelry (17%)
• Travel (14%)
• I’m not shopping on Black Friday. (13%)
• Experiences (12%)

What categories do you plan to shop on Cyber Monday/Week? (select all that apply)

• Electronics (51%)
• Clothes (49%)
• Shoes (33%)
• Toys (30%)
• Gift certificate/gift card (27%)
• Video games (22%)
• Accessories [excluding jewelry] (21%)
• Appliances (20%)
• Perfume/cologne (14%)
• Jewelry (14%)
• Travel (13%)
• I’m not shopping on Cyber Monday/Week. (12%)
• Experiences (11%)

Do you decorate your home for the holidays?

• Yes (75%)
• No (25%)

(if “yes”) When do you put up your holiday decorations?

• After Thanksgiving (63%)
• After Halloween (17%)
• Beginning/middle of December (15%)
• Before Halloween (5%)

(if “yes”) When do you take down your holiday decorations?

• Sometime in January (66%)
• On New Year’s Day (14%)
• Before New Year’s Eve (13%)
• Sometime in February (5%)
• Sometime in March or later (2%)

What’s your favorite part of a Thanksgiving meal? (select all that apply)

• Side Dishes (53%)
• Desserts (48%)
• Turkey (43%)
• Stuffing (37%)
• Cranberry Sauce (20%)

Do you adjust your Thanksgiving dinner so your family can go shopping (i.e. starting earlier in the day, skipping altogether, etc.)?

• No (76%)
• Yes (24%)

Have you ever camped out for holiday sales like Black Friday?

• No (77%)
• Yes (23%)

Have you ever regifted something?

• Yes (63%)
• No (37%)

Have you ever returned a gift to buy it cheaper at the same store or elsewhere?

• No (53%)
• Yes (47%)

What’s your level of holiday spirit?

• Somewhere in the middle (63%)
• Buddy the Elf — I’m extremely excited and ready for the holidays! (28%)
• The Grinch — I’m not a fan of the holiday season. (9%)

*The survey polled a cross-section of 3,005 adults, aged 18 and over.